![]() Truth is, the numbers were completely made up and the brand had to pay a significant penalty for the first statement. “This shoe will make your hamstrings and calves harder and tone your butt just be walking.” Compare it to the following version formulated without concrete numbers: This just sounds so authoritative – based on data Reebok probably collected in very intense studies. “It’s the shoe proven to work your hamstrings and calves up to 11% harder and tone your butt up to 28% more than regular sneakers … just by walking!”. An actual example from an old Reebok campaign demonstrates this effect quite well: But due to the authority of that number, we are much less suspicious if this number is really true. And this is the challenge: too often there is a made up a number underlining a bullshit story. The Problem With Data & Statistics.ĭata has a lot of power and authority in an argument. The objective is to understand the most common practices of manipulating data and avoid making bad decisions due to misleading information. ![]() What if somebody wants to trick you into believing something you better shouldn’t believe? Where are the screws to adjust data and its statistical results? This article walks you through pitfalls when data & statistics are used. We should be able to make better decisions based on more complete information. Statistics allow us to better process and understand the world around us if applied correctly. Nowadays data is everywhere and making the right decisions becomes increasingly difficult due to an information overload of our system. We use them everyday - consciously or unconsciously. Statistics play a vital role in our life.
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